NEW YORK, September 15, 2005 -
Consumer Health Sciences, a Ziment Group
company, announced today that it has relaunched the National Health and Wellness
Survey (NHWS) to include a multitude of additional products and services.
"The National Health and
Wellness Study database is the crown jewel of CHS," said Howard Ziment, Chief
Executive Officer of The Ziment Group. "We are excited that we have been able to
take the Group's considerable resources to make it easier to access the benefits
of the National Health and Wellness Study."
The
NHWS is a rich and powerful database that provides an understanding into how
patients flow into, through and out of physicians' offices. It
collects an abundance of information about their overall health, including the
diseases they suffer from, treatments they use, their attitudes towards their
health and subsequent behaviors.
This data is collected directly from 41,000 adult consumers in the
U.S. and 36,000 Europeans, covering over 75 therapeutic areas. It is available
for immediate use and was born with and maintains an outcomes bent (using the
latest outcomes scales in its question set).
The re-launch of NHWS
involves a suite of products that make accessing the database easy. They
include:
- CORE:
This is the door to the NHWS database, providing a treatise on a given therapy
area.
- DRIVER:
This is an analysis of a given therapy area to identify the driving forces
that help or hinder patient flow into the physician’s office, receiving and
then filling a RX for a given drug.
- Outcomes Posters and
Manuscripts: NHWS is an often used
source of data for outcomes researchers to construct Posters and/or
Manuscripts.
- SELECT:
These are studies which involve recontacting patients who completed NHWS to
ask custom questions to add to the rich NHWS data to answer specific questions
about those patients.
- SOLVE:
This are custom analyses of the NHWS, with reports prepared to answer specific
business and marketing questions.
All of this is discussed
in greater detail at the NHWS' new website,
www.NHWSurvey.com.
Consumer Health Sciences was founded in 1996
with the mission of bridging the gap between outcomes research and marketing by
gathering in-depth survey information from consumers. The foundation of the
company, the National Health and Wellness Survey, was first launched in 1998,
and provides a unique look into the healthcare market from the viewpoint of the
consumer in over 75 therapeutic categories.
For more information, go to
www.consumerhealthsciences.com
The Ziment Group is the global healthcare research brand for The Kantar Group,
the Information and Consultancy Division of WPP, plc
It consists of Ziment, a full
service consultancy offering custom marketing research for the healthcare and
pharmaceutical industries worldwide; WebSurveyResearch which houses the largest
dedicated panel of physicians with which to conduct marketing research through
the internet in the world; imap Research, a division dedicated to conducting
multi-client research in the pharmaceutical industry, and Consumer Health
Sciences, which became part of the group in April 2005.
For more information on The Ziment
Group, go to
www.zimentgroup.com.