At the heart of Consumer Health Sciences is the National Health and Wellness Survey (NHWS). NHWS is the largest self-reported patient database in the healthcare industry, with annual survey responses dating back to 1998 in the USA, 2000 in Europe and from 2008 in Asia. The database provides disease-specific measures that help healthcare clients size market opportunities, measure direct and indirect costs, gain insight into disease-specific segments and develop marketing strategies directed at specific consumer or patient segments.
In addition to NHWS, Consumer Health Sciences conducts patient reported surveys in disease areas that have a low prevalence, have a patient base that is difficult to reach or have emerging
trends that require a comprehensive understanding of the patient perspective. We also field proprietary research with the NHWS database and conduct advanced analyses to address the specific needs of individual clients.
Through our syndicated offerings, proprietary follow-up surveys and advanced analyses, Consumer Health Sciences also develops publications that share the latest scientific insight at medical conferences and through peer-reviewed journals.
Consumer Health Sciences is a subsidiary of WPP, leaders in Advertising, Branding and Marketing.